LISI ANNUAL REPORT 2009
Contrasting situations
in different markets
Despite its historic contraction, the
automobile market’s situation remains
highly contrasted. In wider Europe,
the entire automobile industry – and
more seriously the heavy goods vehicle
and industrial market – had to face an
unprecedented recession during the
first half of the year. Benefiting from the
incentives introduced by the various
European governments, the recession in
the automobile sector was stopped in
the second half of the year, but it remains
in crisis, and is far from sales levels in
2007. Overall, the European market has
decreased by 1.6%. In this exceptional
environment, LISI AUTOMOTIVE has
demonstrated its capacity to adapt, by
quickly adjusting its consumption and
its payroll through a substantial recourse
to short-time working and the intensive
implementation of staff training programs.
In 2010, LISI AUTOMOTIVE is prepared
for the knock-on effects of government
aid, which are hard to anticipate and will
require a high level of adaptability.
LISI AUTOMOTIVE has benefited
from the dynamic Chinese market
In China, the market jumped by nearly
50% largely due to tax incentives for the
purchase of vehicles with a capacity below
1.6 liters. This high potential zone has
become the largest international market.
LISI AUTOMOTIVE’s two sites in Beijing and
Shanghai have fully benefited from this
environment. Their sales revenues have
shown higher than market growth.
We have been successful with the launch
of numerous new products on the
local market, and the renewal of many
applications on new vehicles (SAIC,
Brilliance, FAW). At an industrial level,
these sites have undertaken technological
advances, such as bi-material injection at
Beijing and automation of roll bending,
tapping and grading at Shanghai. An
ambitious industrial program will be
launched in 2010 in the field of cold
heading on the Shanghai site.
The financial crisis, the emergence of new players and
the growing impact of environmental factors has had
a profound impact on the international automobile
market. In this very unsettled environment, LISI
AUTOMOTIVE has focused its efforts on managing
cash assets and improving its quality standards.
Benefitting from
a changing landscape
LISI AUTOMOTIVE
DISPOSAL OF SDU IN GERMANY
LISI AUTOMOTIVE has refocused on its
markets, disposing of the German SDU
(Schrauben und Draht Union GmbH & Co
KG) activity, specialized in the distribution
of technical products for mines and
industry in Germany and Poland, in
April 2009, which had come from the
acquisition of the KNIPPING group. At the
same time, LISI AUTOMOTIVE remains
on the lookout for external growth
opportunities in its strategic markets.
HIGHLIGHTS
38
Copyright: PSA PEUGEOT CITROËN
