LISI GROUP - Activity report 2009 - page 39

LISI RAPPORT ANNUEL 2009
The automobile sector
remains in crisis
Environment &prospects
% sales revenue
2009 2008
BG France (5 plants)
45% 41%
BG Deutschland
(7 plants)
37% 43%
BG Global Tier 1
(2 plants)
15% 15%
BG Asia (2 plants)
4% 2%
SALES BY BUSINESS GROUP
The geographical distribution of our
activities enabled the group to resist the
substantial contraction of the market
during 2009. The decrease in our volume
of business in Germany – where there
were very large destocking operations and
the crisis had a particularly severe impact
– reflects the air pocket that hit Europe in
the first half of the year. However, in Asia,
our two sites in China benefited greatly
from the dynamism of the local market,
in which sales jumped by nearly 50% as a
result of tax incentives.
The international automobile market shrank by 6% in 2009. This is an historic decrease.
However, the situation varies considerably in different regions of the world. In particular,
incentives introduced by European governments enabled the decline in sales to be halted
in this zone in the second half of the year. Overall, this market has decreased by 1.6%. In the
United States, the contraction has been much more significant, reaching 22%. The Russian
market saw a collapse of 52%. Some zones, like China, saw strong growth in sales, which
limited the global impact of the crisis.
Our choices have been justified by the economic environment
LISI AUTOMOTIVE has clearly demonstrated its capacity to adapt and react in such a climate.
Corrective measures were implemented very quickly. Furthermore, the current economic
environment justifies the group’s past decisions. In an international automobile fastener
market estimated at €12 billion, LISI AUTOMOTIVE chose not to be present in all markets and
not produce all types of fastener. LISI AUTOTMOTIVE’s target market is thus around €4 billion.
LISI AUTOMOTIVE wishes to further strengthen its position in the segments where it is
present and in segmentsmeeting requirements created by recent developments in vehicles.
The group will continue its growth strategy in a market undergoing profound structural
changes, by strengthening its efforts to innovate for its clients.
407.1 385.8
310.4
2007 2008 2009
Sales revenue in €M
37
LISI NNUAL REPORT
1...,29,30,31,32,33,34,35,36,37,38 40,41,42,43,44,45,46,47,48,49,...64
Powered by FlippingBook