LISI ANNUAL REPORT 2009
After a rough start for its major lines,
“212 MEN”and “212 SEXY MEN”, the PUIG
Group met with great success thanks to its
line “1 Million”launched in 2008 by Paco
RABANNE. By the end of 2009, signs of a
rebound appeared and the PUIG Group
confirmed our position as strategic supplier
by awarding us three major projects.
Developments under way
with Van Cleef & Arpels
The collaboration with the Inter Parfums
group is also continuing. After the line
derived from Féérie, Inter Parfums awarded
LISI COSMETICS the development of the
new feminine line Van Cleef & Arpels. At
Shiseido, after a steep slow-down, Elie
Saab signs on with BPI for the creation
and distribution of its perfumes, which
should allow us to seize a number of
opportunities.
However, certain lines we had put some
of our hopes into did not meet with the
great results expected. This is the case with
the very sophisticated “B“ by BOUCHERON
(L’OREAL) and “Palazzo”by Fendi, launched
in 2007 but whose end has been officially
announced by LVMH.
Care products, a strategic market
segment for LISI COSMETICS
During a crisis, the most in-demand
perfumes remain “Safe havens”. CHANEL
N°5, created in 1921, still occupies the
coveted N°1 position worldwide.
In 2009, LISI COSMETICS created for this
legendary line a new 50 ml rechargeable
bottle. We are also continuing our
progress in care products with CHANEL,
with two significant projects in the
segment that have become strategic for
LISI COSMETICS.
New standard-setters
LISI COSMETICS is equally proud to
be a contributor to other standard-
setting lines, including the emblematic
“Acqua di Gio”by Armani, the timeless
“Eau Sauvage”by Dior and also “For
Her”by Narciso Rodriguez, still at the
top of the sales Hit Parade on the
European market. Other great lines were
completed in 2009, including “Chance
Eau Body Care Cream Pot» by Chanel, “Pi
Néo”by Givenchy, “Fahrenheit Absolute”
by Dior, “Zegna Colonia”in limited
edition, “For Her Cruise Collection”
by Narciso Rodriguez, the line
“Aromessence”and the range of “Aroma
night”pots by Decléor, “Strictly Private”
by Baldessarini and “Swisso Logical for
her”by Zepter.
A “CLEAN ROOM” AT AURILLAC
To increase production capacity at the
site for care and make-up lines, the
Aurillac factory has created a “Clean
Room” dedicated to silkscreen printing
and tampography. The site has also
launched an optimization program for
internal equipment, particularly in terms
of design, gluing and line assembly
machines. A 3
rd
generation assembly
machine is currently under study.
HIGHLIGHTS
50
