LISI GROUP - Activity report 2009 - page 51

LISI ANNUAL REPORT 2009
Process simulation
at Saint-Saturnin du Limet
A new software simulation suite allows a much improved
definition of tooling and stamping processes throughout LISI
COSMETICS in order to greatly reduce development timelines.
Designed to optimize and add value to product design, the
software allows us to characterize the materials used, then to
design and install the best tools possible for the stamping stage.
L’Oréal is betting on more
accessible products
L’Oréal is celebrating its centennial but
ended its 20-year cycle of double-digit
growth. The world leader is betting on
more accessible products to weather this
difficult time and hopes to see an increase
in its growth in emerging markets (Brazil,
Russia, India, China…). 2009 is also, for
L’Oréal, the year of its consolidation with
YSL Beauté. The group is reorganizing its
“De Luxe Products”line by centralizing
its production in France and creating a
logistical platform in Spain.
LISI COSMETICS is sharing in
the success of Dior’s “J’adore”
At LVMH, the gains in market share of
Christian Dior perfumes and the sales
increases for Sephora have allowed them
to do reasonably well overall in a very
difficult year. Dior is benefiting particularly
from the performance of “J’Adore”which is
in the “top 3”best selling perfumes in the
world, some of whose ingredients were
created by LISI COSMETICS.
Signs of a rebound at year-end
Procter & Gamble, which has not escaped
the slow-down, has applied a policy of
austerity, decreasing its consultations
and launches, while reducing inventory
and costs. LISI COSMETICS nevertheless
inaugurated 2 new lines for Procter &
Gamble in 2009: “Puma Urban Motion”and
“Valentino Eau de parfum”.
2009 INNOVATIONS
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